Creating a fast & reassuring online presence for an East London electrical firm
Royal Docks Electrical is a team of City and Guilds qualified emergency electricians serving homes and businesses across East London and the wider M25. This is a concept redesign, built to earn trust quickly and make help feel one click away when something goes wrong.
Emergency electricians, Royal Docks, London
A self-initiated concept redesign, not commissioned work. I reimagined Royal Docks Electrical's site to point a panicked visitor straight to the right place, starting with a mobile menu that no longer swallows the whole screen.
Scope of work
Visual design and art direction
Copywriting and content
Front-end development
Motion and micro-interactions
Responsive on every device
Tools
Details
- Sector
- Emergency electricians
- Location
- Royal Docks, London
- Type
- Concept piece
Rooted in the Royal Docks
An emergency electrician lives or dies on trust. So the homepage leads with it: a local team rooted in the Royal Docks, City and Guilds qualified and fully insured, with a five-star record from homes and businesses across East London.
Every kind of job
From the lights going out at midnight to a planned EV charger or a periodic inspection, the work covers a lot of ground. The services section lays it out in plain terms, so a worried homeowner and a facilities manager can both find their job in seconds, instead of hunting through the page for the right number.
The brief was simple: when something goes wrong, help should feel one click away.
What the neighbours say
Nothing reassures like a name from down the road. Real reviews from across East London sit near the top of the page, each a small, specific story: someone who turned up fast, sorted the problem, and charged a fair price.
On every screen
It is built mobile-first in Next.js and Tailwind, with smooth scrolling and gentle motion throughout. Most emergency calls start on a phone, so the menu stays out of the way instead of swallowing the screen, the text arrives in short, scannable pieces rather than dense blocks, and the call button is always in reach, whether someone reaches for it at a desk or one-handed at the fuse box.
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