Creating a bright & trustworthy online presence for a North West cleaning firm
Capital Cleaning Services is a family run firm that has cleaned homes and businesses across the North West for thirty years. It came out of my agency work: a bright, trustworthy site that turns long-standing word-of-mouth into something new customers can find, weigh up and book.
Commercial cleaning, Warrington, North West
Scope of work
Visual design and art direction
Copywriting and content
Website build
Responsive on every device
Tools
Details
- Sector
- Commercial cleaning
- Location
- Warrington, North West
- Type
- Agency work
Never far from a quote
Every section ends the same way, with a clear route to a quote. Whether someone is reading about the process or scrolling the showcase, the contact prompt is close at hand, because a local cleaning job tends to get booked the moment someone decides to bother.
Local specialists
CCS is a family run firm with three decades behind it, cleaning homes and businesses across the North West. The about section leads with exactly that, the local knowledge and the range, from carpets and upholstery to ovens and hard floors, so a first-time visitor knows they are dealing with specialists rather than a faceless franchise.
The brief was simple: make the website shine as much as the work.
Why choose them
The case for CCS comes down to a few honest promises: trusted local professionals, careful and consistent work, the right products for each job. Around them sits the full menu, oven, carpet, upholstery, patio and driveway, so the breadth of what they do is clear before anyone picks up the phone.
Before and after
Cleaning is a before-and-after business, so the proof gets its own showcase. Real jobs sit side by side, the grimy step and the spotless one, the tired oven and the gleaming one, doing more to win trust than any line of copy could.
On every screen
Most people looking for a local cleaner are doing it on a phone. The site holds its shape down to the smallest screen, the navy and gold intact, with the quote button and the before-and-afters always within thumb's reach.
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